American Crafts purchases paper division of Die Cuts With A View
LINDON, Utah – June 26 – American Crafts announces the purchase of the paper division of crafting wholesaler Die Cuts With A View. The move ensures the immediate and ongoing delivery of DCWV papercrafting products to retailers and crafters.
The DCWV Home and Blue Moon Beads divisions of the DCWV Acquisition Corporation were not purchased by American Crafts and were acquired separately by New View.
DCWV was founded 20 years ago by Nancy Hill in Provo, Utah, and is known for its paper and specialty pads, sold under the popular Stacks® brand name. The company also recently launched an affordable line of letterboards and accessories, which were sold to American Crafts as part of the acquisition.
Wayne Mitchell, CEO of American Crafts, says DCWV’s extensive lineup of paper and specialty pads appeal to a wide variety of crafters. “Over the years, Mike and Nancy Hill have done an outstanding job of building the amazing Stacks® brand,” says Mitchell. “Their products have influenced thousands of crafters' creativity, and American Crafts is proud to continue their legacy by offering Stacks® and the letterboard to the crafting market.”
Mike Hill, CEO of the DCWV Acquisition Corporation, says he’s pleased that the papercrafting division of Die Cuts With A View has found a home at American Crafts.
“American Crafts is a company that’s well respected in the crafting industry, ” says Hill. “Over the years as the market landscape has changed, many wonderful crafting brands have found a soft landing place there, where they’ve continued and flourished. We expect that tradition will continue with the DCWV brand.”
With the purchase of DCWV’s paper division, American Crafts will continue to provide retailers with an ever growing range of crafting, DIY, scrapbooking, mixed media and stamping options. To support these efforts, American Crafts hired many key DCWV designers and product developers.
Mitchell says that current DCWV paper crafting and letterboard products will continue shipping from American Crafts immediately and that new products will be developed for release. “We are committed to making DCWV a success and to providing crafters with the variety and selection of products that inspire and enable their creative pursuits.”
Retailers interested in ordering DCWV paper crafting and letterboard products can contact a sales associate at 800.879.5185 or by emailing [email protected].
American Crafts has created innovative products since the early 1990s. The company has established itself as a leader in the industry by providing stylish, high-quality products, variety, and responsive customer service. In addition to designer patterned paper, American Crafts produces Thickers, Bazzill Cardstock, WeR Memory Keeper tools, and other crafting staples that always rank as customers’ favorites. The company also releases products under the popular Heidi Swapp, Crate Paper, Pebbles, Pink Paislee, Project Life, and Jane Davenport brands, among others.